Experienced C-suite collaborator in Fortune 500 companies, global organizations, national healthcare networks, state government and public universities
Building emotional connections through brand storytelling across social media platforms.
LinkedIn Case Study:
Situation: Small medical group had 300 followers. Its competitors have tens of thousands of followers.
Results: Within months, tripled LinkedIn followers.
How:
1. A steady stream of warm-hearted stories were featured to promote the brand - the people behind it and organization's positive impact.
2. Engaged employees and corporate partners to share content. Stood up a new "Life" page featuring a gallery of visual content and storytelling.
Expanding the company's digital footprint attracted new business and recruited hard to find specialists.
Results in 6 weeks:
+5 new hires for hard-to-fill posts that were open for months
+400% increase in career page website traffic
+30 new LinkedIn Followers
Developed a story-driven direct mail campaign featuring real employee voices, transforming employer brand perception and driving immediate hiring results for roles that had remained unfilled for months.
Sample of postcard mailers below:
"Be the change you want to see"
For several years, volunteered with other community leaders on a Big Brothers Big Sisters fundraising committee. Our group hosted multiple events, raising tens of thousands of dollars for this non-profit organization. Signature event in the series included hosting hundreds of kids for a "Big Day @ the Lake" and picnic thanks to boat hosts and generous donors.
Served as a mentor to a "Little Sister" - who was in foster care - for several years.