I've launched social media channels for state government organizations, large corporations and small start-ups.

LinkedIn Case Study:

Situation: Small medical group had 300 followers. Its competitors have tens of thousands of followers. 

Results: Within months, tripled LinkedIn followers.

How: 

1. A steady stream of warm-hearted stories were featured to promote the brand - the people behind it and  organization's positive  impact. 

2. Engaged employees and corporate partners to share content. 

Expanding the company's digital footprint attracted new business and recruited hard to find specialists.

Results in 6 weeks: 

+5 new hires for hard-to-fill posts that were open for months

+400% increase in career page website traffic 

+30 new LinkedIn Followers

 My strategy was to position this small medical group as a place where providers can attain work-life balance - a competitive strength. Instead of featuring stock art images of models on the direct mailer, recommended we feature real employees with real testimonials and  photos. Wrote all copy, added QR code to website and integrated campaign across other platforms. Sample of postcard mailers below.

Each direct mail post card was paired with a similar tool for emailing or printing, stretching materials beyond the mailbox. QR Code added for instant job browsing, leading to an explosion of new internet traffic to company's website.

Emphasized 'work-life balance' across all tools in this direct mail campaign - a key industry differentiator.

I've built employee and internal communication programs for global companies, large healthcare companies and small start-ups. Sample of results:

+Increase in employee satisfaction by 25+%, in one year

+98% email newsletter open rate, up from >30% in one year

+Launched Town Halls, Message from the President Series, among other strategies

From U.S. Senate debates to historic gubernatorial events, have significant experience with planning and promoting large and small special events. 

Part of special event team that organized, promoted and hosted this historic event. 

Served on a team that organized, promoted and hosted first of its kind special event.

"Be the change you wish to see in the world."

It was an honor to have served on a Big Brothers Big Sisters fundraising committee for several years. Our group hosted multiple events, raising tens of thousands of dollars and other donations for this non-profit organization. The final event included hosting hundreds of kids for a Big Day @ the Lake, thanks to boat hosts and generous donors. 

I was grateful to serve as a mentor to my "Little Sister" for several years.